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Fine Cell Work
Fine Cell Work is a charity which makes beautiful handmade products in British prisons. Teaching prisoners high-quality needlework boosts their self-worth, instils self-discipline, fosters hope and encourages them to lead independent, crime-free lives.
Shopify redesign and theme development
As part of their charitable work, Fine Cell Work sell the products made by prisoners. This income is then split between growing the charity and paying the prisoners for their work.
Because of this, their sales channel is an extremely important part of the charity. Previously, they had a custom built e-commerce site that was both cumberson to manage, and hard for customers to use.
I worked with Fine Cell Work to redesign and rebuild their online shopfront using the Shopify platform. This meant building a new Shopify theme, while also helping them create a new strategy for online sales.